Integrated DM Campaigns
GIVE THE CUSTOMER SOMETHING TO HOLD ONTO
Often, reaching the customer with your message is only half the story. Why not really give your customer something to grab onto by integrating your mailing campaign with the prospect of getting your customer to respond to an offer or engage online, via social media, your business’ website, or email?
You might like to incorporate a free trial period, a special deal, a questionnaire supported by an incentive, or the option of signing up for a free information kit. All these possibilities create engagement between you and the customer and provide a platform for your future relationship.
Integrate your mailing with e-mail, use ‘purls’, social media and sms. Research has proven that using multi-media increases the results achieved by 24% greater than the sum of the parts.