CLEAN, EFFICIENT, EFFECTIVE
An up-to-date database clean means smarter marketing, less returned mail, and reduced waste, which is better for the environment and your back pocket. Here are a few ways First Move can keep your data clean:
- Name and address cleaning and matching: It might seem like a simple idea, but ensuring the data you have—even as fundamental as the correct name and address—we will compare your data to the Royal Mail Postal Address File (PAF) this not only improves the addresses but saves you money through lower postal charges.
- De-duplication: How you communicate with your prospect is a reflection of how you feel about them. Sending multiple copies of a direct mail campaign to them will work adversely, giving the perception that they are only a statistic. Prevent this from happening with a detailed scan of your data to remove duplicate prospects and ensure only 1 touch per address.
- Screening: Screen your database for those who are no longer viable prospects, such as deceased individuals and those who have changed address. We have over 200 million records on file at First Move which are regularly updated to ensure your data is the best it can be.