Direct Mail for younger consumers

How to Get Creative with Direct Mail to Attract Younger Consumers

Younger consumers are excited to receive a piece of direct mail

The term ‘millennial’ is overused and bandied about by everyone who wants a piece of the action. But how do you know if you are actually one? Deny it. It’s not a new concept; youth will always exist and they will make you feel inferior and supremely uncool when trying to speak their vernacular. But maybe you shouldn’t try so hard. Skinny jeans—the things from the Eighties you said you’d never wear again, but almost considered buying last week—have been and fled. And now the Nineties are back with a vengeance. Trend is not isolated solely to fashion: direct mail for young adults is back.

If you want creative direct mail that caters to a younger audience then you have to look at how they consume media. While they spend more time online than on all other media combined, they are 32 per cent more likely to agree that they “trust mail more than information they find on the internet.” That’s telling … and an opportunity. Remember the mail millennials have received predominantly up to now is birthday cards, sometimes filled with cash. So now the mail suddenly isn’t so fun.

Nostalgia rates with millennials as it’s one way they can identify with a brand and each other. Music, fashion and childhood foods are great unifiers because they all remind them of a simpler time. One in which they are able to be themselves without scrutiny and having to pose and curate their lives according to what society dictates, nor the responsibility that comes with paying bills. In fact, according to the Royal Mail MarketReach’s new report, The Life Stages of Mail, it reveals that digitally native young people live at home with Mum and Dad. And that’s something to remember when you appeal to them.

 

Instagram is an illusion

While they’re living the high life online, they’re likely brooding in bedrooms to get that perfect Instagram filter and dodging their families with Lana del Rey and Banks blaring in the background. But it’s when they’re at home they’re their most vulnerable and unguarded and according to the report,18 per cent more likely than the general population to welcome direct mail and 32 per cent more likely to find it memorable. Herein lies the potential for creative direct mail.

 

Millennials listen to those they trust

If you’re stumped for direct mail ideas or figuring out how best to approach the direct mail design process, take a look at your target’s content and those they follow to truly understand what will resonate. Fashion, music, dining and food trends are the big ones, but don’t forget YouTubers and other online personalities. Millennials want recommendations from those they trust and seek and value their opinions. Become one of those trusted parties and you will see a huge uplift in your campaigns.

 

Understand their visual language

Almost a quarter (23 per cent) of milllenials, or ‘fledglings’ according to the Royal Mail have bought or ordered something as a result of receiving direct mail in the last 12 months and one in three has kept a piece of direct mail for future reference. The latter should govern your direct mail packaging design; it needs to be impactful for their to open it and something they want to keep. Search for direct mail design inspiration in places millennials frequent. Look at the menu in cafés, business cards of places they shop and the typography of websites they browse. These things matter to millennials.

 

Link it to technology

Likewise technology, make sure that it appeals to their online presence and sense of style. Make things look Instagram-worthy so that they share it through their social media channels. Give them an easy opportunity to find out more information and to purchase online, because according to the report, 92 per cent more likely to have used a mobile phone or tablet to respond to mail. Scan the mailer, give them a pURL and make them feel like you’re speaking to them solely.

 

Contact First Move today on 01494 539300 or email enquiries@firstmove.co.uk for help with your Direct Mail campaigns.

You might also be interested in the following articles:

Harness the power of digital to execute your direct mail campaigns

Why use Direct Mail within your Marketing Mix?

Key Statistics: Direct Mail vs Email

Direct Mail Postcards

4 Great Examples of Direct Mail Postcards

We love the tactile nature of direct mail; the way your brand or product can get into your customers’ hands, the way it feels more real. Mailing services come in a variety of formats and aren’t restricted to catalogues, letters and trifold leaflets. Printed postcards are one of the simplest and most effective ways to get your message across and keep the costs low for high-yield campaigns. Direct mail postcards are formulaic, so a little creativity goes a long way and gets your campaign noticed. We’ve compiled some of the most imaginative printed postcards to give you some thought-starters when including postcard printing in your next direct mail campaign.

QR Codes & Removable Magnets

QR Codes & Removable Magnets Direct Mail

 

This direct mail postcard has a business card-sized embedded magnet. When the time comes to throw away the mailer, the recipient can put the magnet somewhere to remember the message. Also included is a QR code to make it easy for mobile users to navigate to the website. For your direct mail piece point users to a PURL to merge the digital and the physical seamlessly. Way to get engagement!

  

Clear Imagery

Clear Imagery Direct Mail

 

Clear Imagery Direct Mal

Want to get your prospects’ attention? There’s no need to complicate matters; sometimes simple is best. These examples take clear imagery and isolate them on a colourful neutral background with brief and effective copy. Perfect for special offers or just standing out against all the white envelopes in the letterbox, this postcard is one that can’t be ignored.

 

Veer

 veer

Great direct mail gets the recipient involved in the message, and this one gets them moving. In order to reveal the hidden message the postcard had to be exposed to sunlight. This is a real talking point and not only is it a pleasant surprise for the recipient, but they’re likely to show all of their friends and family, and spread your message even further.

 

Indestructible Direct Mail

indestructible-direct-mail

 

Made from synthetic and polyester materials, this postcard is indestructible. In fact, it invites the recipient through personalisation to tear it in two. A clever way to get their attention–twice—and test their strength and patience!

 

Contact First Move today on 01494 539300 or email enquiries@firstmove.co.uk for help with your Direct Mail campaigns.

You might also be interested in the following articles:

5 of the most outrageous Direct Mail campaigns

5 inspiring Direct Mail pieces that make you think wow

Inspiring Direct Mail

5 Inspiring Direct Mail Pieces to Make You Think “Wow”

Looking for a little direct-mail inspiration? Got a client with a brief that needs to stand out amongst the competition? Or just looking to see how things are done in direct mail elsewhere in the world? We’ve got it covered. Engaging direct mail means creativity, but it doesn’t have to break the bank. Even small runs of incredibly personalised mail get results, and if done right, gains traction through social media. Here are some of the whacky, out-there ideas to ignite your creative spark.

 

Open Your Mind to the Power of Direct Mail

Getting others to use direct mail can be a challenge, but leading by example pays dividends. An Post worked with a leading mindreader for the mailer. Affixed was a five-cent piece and scratch panel that revealed the recipients’ names. Ingenious personalisation that got their attention and presented a pretty convincing case for direct mail.

Open Your Mind to the Power of Direct Mail

Monarch Airlines 

Got a curious audience who needs to know about travel destination before they book? Monarch Airlines created a foldout direct-mail piece with a twist: it integrated fully with AR. Users could use their device to navigate the mountain by spinning it around for a 360º view and zoom in on key slopes. Accompanied by narration by an Olympian, it presented a solid case for strapping on a pair of skis.

Open Your Mind to the Power of Direct Mail

 

World Water Day

For Belgium’s conservation awareness programme, World Water Day, they created a mailer with a simple message: water is essential to human survival. In this case, they integrated the message with the method of delivery and the message could only be read by running it under water. It’s not easily forgotten and the campaign message is reinforced for the recipient. Just add water.

World Water Day


Planet Kids 

Receiving mail is exciting for anyone who’s not old enough to pay bills, and it’s particularly enticing when it can be made into a toy. Childcare company, Planet Kids sent out an invasion to their annual family day and with some folding, it could be turned into one of five hand puppets. Clever, simple, and guaranteed to get smiles.

Planet Kids

Voyanga

The new tour operator, Voyanga wanted to stand out in a crowded travel marketplace and the way they did it was with direct mail. Using real shells they inserted a tiny speaker into it to deliver sounds of the ocean crashing, seagulls, laughter and an invitation to explore tropical locations. Sure beats the lousy old shells you find on the beach!

Voyanger

 

Contact First Move today on 01494 539300 or email enquiries@firstmove.co.uk for help with your Direct Mail campaigns.

You might also be interested in the following articles:

5 of the most outrageous Direct Mail campaigns

What to include in your Direct Mail campaign

what makes people open their direct mail?

What Makes People Open Their Direct Mail?

What are some of the ways you can convince your target audience to open their direct mail? Read our top 10 tips.

Direct mail is marketing with impact. A real-world physical message that captures the recipients’ attention and imagination, and if done right, prompts them to convert. Its proposition is unique: direct-to-door and informed by data. There’s no other form of marketing than can function like direct mail. There’s a simple science behind it and with a 92% open rate (versus 16% with email), you know it works.

  1. Tell them what it’s about

Your direct mail piece is part of a story, so entice your recipient to read on. Don’t just throw it in a plain envelope and hope for the best. Make them want to learn more. 69% of those who receive direct mail will open a letter from a company about a promotion or special offer. Make it clear why they need to open your mailer.

  1. Make them want it

Find a way to make your product desirable and pitch it in your offer. If people believe they want it then half your work is done. 60% will open mail if it’s from a company about a product or service they don’t currently have. If they don’t buy it on the first occasion, repeated mailings will help reinforce the message and to remind them that you exist. Make them want you.

  1. Personalise it

With so much available data, don’t let it go to waste. Use it for your next mailer. You will know your customers’ purchase behaviour and preferences, but what you do with this information separates the amateurs from professionals. Use what you have to inform your offer and the way it’s worded. Choose artwork according to their tastes. Address them by name. Appeal to them on a personal level and make them believe you care.

  1. Make them interact with it

Direct mail works better when the recipient must do something, in fact 43% of mail is opened when it has led to some kind of interaction. Make them curious to learn what’s inside; reveal a secret.

  1. Cater to their interests

If you know your customer you will understand what they like and dislike. Frame your offer with this information and entice them with something to which you know they will respond.

  1. Cater to their demographics

Know your audience and understand which products cater to their interests. Age groups will respond to direct mail better at certain periods in their lifetime, so make an informed decision about when to contact them.

  1. Make it colourful

70 percent of consumers are more likely to open colourful mail. Choose your colours wisely and avoid red as it generally means sales  and collections—unless that’s the purpose of your mailer!

  1. Make it relevant

Why would a 19-year-old want a walking frame? Or someone without a pet want pet insurance? Do you research, get your data right and get the response you need.

  1. Make it time limited

79 percent of consumers will act on direct mail immediately, particularly if they know they might miss out on something. Make it fast and limit the supply.

  1. Give something away

Whether a physical attachment or something redeemable, everyone likes to receive something for nothing. Add a coupon, give them a URL, or stick something lumpy inside the envelope.

 

Contact First Move today on 01494 539300 or email enquiries@firstmove.co.uk for help with your Direct Mail campaigns.

 

You might also be interested in the following articles:

What are the patterns of behaviour when it comes to Direct Mail?

Why use Direct Mail within your Marketing Mix?

 

Outrageous direct mail campaigns

5 of the Most Outrageous Direct Mail Campaigns

Take a look at these 5 outrageous Direct Mail Campaigns

Direct mail has the exciting potential to instil more emotion than any other marketing medium. Physical, eye-catching and direct to their hands, you can’t help but make a connection with your audience.

Some marketeers have taken their direct-mail game to the next level with creative campaigns that leave the others for dead. Popups, fold-ups, sprayed, scented and augmented, there are those campaigns that with a little creativity and budget demonstrated how far you can take direct mail.

Here are some of those that stand out as being the most outrageous we’ve seen to date. And while you mightn’t want to stick a football through the mail slot, it might give you an idea how you can think outside the envelope for your next campaign.

 

Amnesty International Chopsticks

Amnesty - Outrageous Direct Mail Campaigns

The cutlery of a billion Chinese and a way to wage a war against human torture; Amnesty International created chopsticks that also functioned as pencils. With Chinese characters and an English translations below, this creative DM piece encouraged recipients to write to the Chinese government to help end torture and human rights violations.

 

GGRP Sound Cardboard Record Player

GGRP - Outrageous Direct Mail Campaigns

If you’re a sound company, your target group wants to know that you can make sound happen anywhere. So what if you could do it through the post? Using the construction of the mailer itself, a miniature vinyl and a pencil, the recipient could actually play the record by using the most low-fi record player ever.

 

NFL’s Trojan Ball

NFL - Outrageous Direct Mail Campaigns

In order to bolster the advertising revenue among the Hispanic audience the NFL sent out a package to get the attention of top-level CEOs who control their companies’ marketing spend. From the outside a football (or soccer ball in the words of the Americans) encased in a box printed with “Inside is the ball 28.5 million US Hispanics truly identify with”. And inside to their surprise was a NFL-branded American football. Definitely a game-changer.

 

ADT Security System Box

ADT - Outrageous Direct Mail Campaigns

Imagine coming home to discover a cardboard box sitting at your doorstop inside your house. You’d question how it got there and whether you locked the door, and that’s exactly for what ADT hoped. Simple in its message, the foldout mailer was spring loaded to open automatically when slid under the door or through the mail slot.

 

Tough Nut to Crack

Tough Nut to Crack - Outrageous Direct Mail Campaigns

They say you can always sell to a salesman, and to sell direct marketing, you have to practice what you preach. This fun campaign used coconuts to demonstrate to key decision makers how direct mail can be likened to being a “tough nut to crack” and therefore they were the experts. Given getting a coconut in the post is particularly weird, it got their attention. But after follow up calls gave a 97.5% response rate, it netted €53K in revenue from an outlay of just under 1,000 euros!

 

Contact First Move today on 01494 539300 or email enquiries@firstmove.co.uk for help with your Direct Mail campaigns.

You might also be interested in the following articles:

What to include in your Direct Mail campaign

What are the patterns of behaviour when it comes to Direct Mail?

The Past, Present and Future of Direct Mail

The Past, Present and Future of Direct Mail

Change is constant and so is the ever-evolving face of direct mail.

Originally hand-addressed letters, now a printing powerhouse, and in the future a beacon in the digital soup. We’re looking at the past, present and future of direct mail and making some predictions that only you can make come true.

 

The Past – History of Direct Mail

Direct mail has been a mainstay of marketing and advertising and it comes with a rich history of innovative and forward-thinking concepts. The very nature of direct mail was innovation when first introduced over a century ago. It provided a means of getting the attention of home and business owners who’d already reached saturation point with advertising featured in publications. While we’ve come a long way since the “Dear Homeowner” letters and keys to motor vehicles in sweepstakes, the idea of addressing prospects personally hasn’t changed. And the personal touch then as now has a much high rate of response than its competitors.

 

The Present – 21st Century Direct Mail

Direct mail is a sophisticated way to speak directly to your customers with information they’ve supplied or from what you’ve gleaned from their purchase behavior. And it’s fast, effective and direct. Digital printing has enabled greater levels of personalisation, including custom artwork, copy and entirely different propositions for individual recipients. And now as we our digital age alters the technology that produces our print material, we can merge the two for responsive campaigns. We can even test campaigns electronically to know what kind of response to expect and how to tweak it if needed. And that’s how direct mail is one of the most effective forms of marketing today.

 

The Future of Direct Mail

Direct mail has fascinated generations and it will continue to capture the imaginations of many more. The future looks bright for one of history’s most favoured marketing media; and it will continue to evolve with the marketplace. In the future you can expect more dynamic interaction with direct mail; a greater and more powerful way to communicate with your customers. You’ll be able to provide direct-to-door responses similar to Amazon Prime Now, meaning that when your customer receives your mailer, they can act upon it immediately and receive a close-to-immediate response. It might be hard to imagine, but if you send them an offer in the post, they can order directly from you to deliver within an hour.

Or perhaps in the future offers will be even more customised. With big data and an increased willingness to share information with trusted organisations, this data can be pooled and direct mail sent according to various triggers. Viewing something online and signed into a particular shopping network’s account? Send your prospect customised catalogues that cater to their specific interests.

And if you already know their preferences from previous contact send them a mailer that interacts with their Wi-Fi and can then order your product with ease. The technology already exists to do this, it’s just a matter of time before it reaches a critical mass and the cost effectiveness of such initiatives makes it possible to be revolutionary with direct mail.

You as marketeers will shape the future, so direct mail is in your hands. Being adaptable to change, creative and prepared to try out new concepts and technology will keep you and your business at the forefront of direct mail.

 

Contact First Move today on 01494 539300 or email enquiries@firstmove.co.uk for help with your Direct Mail campaigns.

 

You might also be interested in the following articles:

5 Reasons to take another look at Direct Mail

Why use Direct Mail within your Marketing Mix?

What to include in your Direct Mail campaign

Direct Mail Examples – What to include in your campaign

Direct Mail Examples

There’s a lot more to direct mail than throwing a printed flyer into an envelope or wrapping it in plastic then hoping for the best. That mailer is loaded with possibility and it’s your job to charge it with emotion. Mailers that connect with their audience on an emotional level are the best performers—it’s proven. So what exactly do you include in your direct mail campaign? We’ve got some great direct mail examples to help.

While it depends on your product or service, a brochure, letter or catalogue are the best starting point. But we’ll let you into a little industry secret: You can post up to 100 grams. And when you’ve paid for the postage already, you might as well make the most of the Royal Mail weight limit. That’s when we recommend what we direct mail devotees call a “lift item”.

A lift item is exactly as it sounds: something additional that lifts the tone of the mailer and gives the recipient something extra to look at. All the while further presenting your business case and showing them why they should purchase your product.

What are some good direct mail examples of lift products? 

– A case study, with a testimonial from a happy customer

– A full list of features and benefits

– A fridge magnet

– A comparison chart, showing how your product beats the competition

– A detailed summary of your free report or other giveaway

– Your guarantee, formatted as a certificate

– A cheque offering money back

– A voucher or coupon, offering a bonus or special deal

– The science bit: clinical proof that your product meets industry standards

– A postcard repeating the main proposition and call to action

– Something that directs them to your online presence.

These lift items can have a certain level of novelty about them, making them an item that the recipient might want to keep and display somewhere. And when its branded with your logo or imagery, it will remind them of your product or service and prompt them into converting—if not this week, then maybe next month.

When choosing your lift item, keep the focus on the main product or service and don’t distract from the primary message. Keep their attention long enough and give them reason to convert. A complementary item will reinforce the message and keep it relevant. Be sure to brand every insert so if the contents are separated, they still know how to find you. Then just sit back and watch your sales soar—with a little lift.

 

Contact First Move today on 01494 539300 or email enquiries@firstmove.co.uk for help with your Direct Mail campaigns and to get some more great direct mail examples that relate to your business.

 

You might also be interested in the following articles:

4 great examples of direct mail postcards

What are the patterns of behaviour when it comes to Direct Mail?

 

FM-Blog-18-1130x195

How to Write a Responsive Direct Mail Letter

Direct mail takes many formats, from catalogues and brochures to flyers and special offers. Though, there’s one direct mail format that’s founded in the very traditions of postal mail: the humble letter. A direct mail letter is more powerful than you think. It’s a personalised invitation to your recipient, asking them to participate in a one-on-one dialogue. It’s your opportunity to define what this comprises, so allow us to give you some guidance when drafting your next direct mail letter.

 

Be personal

Everyone likes to feel special, and we all like to know we’re being addressed individually. ‘Dear Sir’ and ‘Dear Madam’ are considered old-fashioned, and ‘Dear Home Owner’ or similar is just plain lazy. Use the personalisation capability of direct mail to your advantage: address each letter individually using the recipient’s name from your database. Given names allow for friendliness and familiarity, unless formality’s required, in which case use ‘Dear Mr/Mrs/Ms X.’ Not only will this get their attention, you will pique their curiosity knowing that the letter concerns them directly.

 

Make it relevant

Just exactly what the letter comprises is entirely up to you, but it must relate to your reader. Let them know the context of the letter in the first paragraph and you will engage them for the remainder. By communicating the letter’s subject matter or offer they can understand whether it’s of relevance and can continue to read on. You can also supplement it with a subject line, although these are best reserved for business.

 

Gain their trust

Great copy equates to reader engagement, which means conversions for your business. Define the tone of voice as informative and caring, and half your work is done. You need to instil a sense of trust in your recipient before they listen to what you have to say. Next identify a problem for which your organisation has a solution; it can be extended health insurance for the family, or an upgrade to a product or service for which they have the basic edition. Whatever you’re offering it needs to sound appealing to their needs. And remember to sell the benefits of your ‘offering’ not its features.

 

Close with the offer

It isn’t considered repetitive if it’s informative. Remind the reader why you’re contacting them again— clearly state the terms of the offer, the duration of its availability, and remind them how they can benefit.

 

Show them how to contact you

Ensure you’re available to assist them with any questions that they might have—this can make or break a conversion. Make it clear and simple for the reader to understand how to get in touch. It’s perfectly acceptable to include a reply phone number, websites or email address in the body of the letter, but you should also put it elsewhere on the page so it’s easy to find.

 

Contact First Move today on 01494 539300 or email enquiries@firstmove.co.uk for help with your Direct Mail letters.

 

You might also be interested in the following articles:

What are the patterns of behaviour when it comes to Direct Mail?

Achieving better Direct Mail response rates in this digital space

Direct Mail Tips

Direct Mail Tips According to Experts

Planning a direct mail campaign and baffled by the terminology? Inspired, but looking for additional insight? Or maybe you think you’re onto a winner, but wouldn’t mind a little extra guidance? Well, look no further. We’ve got some expert direct mail tips from the DMA, Royal Mail, and First Move, which should set you on the path to direct marketing success.

Direct Marketing Association (DMA)
You might think that the poor reputation of ‘junk mail’ is one of the main barriers to businesses investing in direct marketing. However, in the Mail Matters 2015 report, the DMA found that cost (cited by 43% of respondents) was the main perceived barrier, not reputation (cited by a mere 16%).

This explains why 15% of digital marketeers have already adopted direct marketing in conjunction with their digital campaigns, as they seek new ways to cut through the digital “white noise.” But there is still more potential to be realised: Only 46% of those using direct mail have genuinely combined advertising mail and digital marketing by offering exclusive content—like personalised URLs, scannable elements and QR codes—to mail respondents.

When you consider that 98% of respondents would welcome better content personalisation, which has been one of the strengths of direct marketing for over a decade, you can begin to imagine the untapped potential of this medium.

Royal Mail
Many businesses don’t realise that Royal Mail also offers a range of services and tools to assist with direct marketing campaigns, from format choices to delivery options and machine readability to research tools. Some things to remember:
A direct marketing expert can also help you decide, for example, whether it’s most economical to pre-sort the mail or to have this step done by the Royal Mail on the way to delivery.

Barcodes and mailmark barcodes (which have extra space customers to place their own information) may also be suitable for your mailing.
Moreover, prices reduce as volume goes up, meaning that you might be looking at less than 20p per letter for a medium-large campaign.

First Move
Facts and figures aside, the crucial advantage of direct marketing lies in its physicality—its power to stir emotions and create a tactile connection with the brand and the offer.

A recent study by researchers at Bangor University showed that physical messages trigger a much deeper emotional response than virtual messages. Participants’ neurological activity was monitored while they received both physical and virtual messages. Resoundingly, the physical messages caused more activity in those centres of the brain that correspond with emotional response. In real-world terms, this translates into not only a higher chance the message will become ingrained in a prospect’s memory, but also a deeper brand connection. And that means, above all, a higher response rate.

In fact, research shows that whereas an average email marketing campaign will yield a response rate of just over 1 in 1000, businesses can expect a response rate of around 1 in 25 for an expertly planned and executed direct marketing campaign.

 

Contact First Move today on 01494 539300 or email enquiries@firstmove.co.uk for help with your Direct Mail campaigns.

 

You might also be interested in the following articles:

Why use Direct Mail within your Marketing Mix?

The past, present and future of direct mail

Direct Mail Key Statistics

Direct Mail by Numbers: Key Statistics About the World’s Favourite Marketing

When building a campaign, you should always play to its strengths. Direct mail comes pretested with decades of industry use and insights that you can apply to any campaign, giving you an overview well before going to print. And best of all, it’s entirely measurable.

The beauty of quantitative data lies in its infinite detail. Not only can you anticipate your campaign’s results, but it can help you to figure out the smaller details, such as budgeting, forecasting, and preparation for an influx of sales or subscription leads.

Measurement is important and it’s what makes direct mail so great. We’ve compiled some of the most important key statistics that make a case for direct mail, so why don’t we let the numbers do the talking?

94 billion spam emails are sent across the globe every day—most never read.

92% of recipients will be driven to act online, according to  Royal Mail study.

87% are encouraged to make online purchases.

86% feel a greater connection with your business.

79% of consumers act on direct mail immediately—only 45% react to email in the same way.

70% welcome mail that rewards their loyalty.

67% of a 2011 study suggests women aged 45-64 are most likely to donate to charity.

61% of advertising budgets are spent on direct mail by UK charities.

54% engage in social media.

43% download something.

39% of people have an area in their home dedicated to displaying their mail.

38% believe a physical mailer can influence how they feel about the sender.

£2.98 is made for a charity for every £1 spent in a 2013 study.

1.1 – 1.4% will respond to a direct mail piece.

.04% will respond to an internet advertisement, according to a Harvard Business Review study.

.03% will respond to an email.

 

Listed in black and white, it’s obvious why direct mail has stood the test of time. Be inspired by these magic numbers, and make sure your next campaign stacks up.

 

Contact First Move today on 01494 539300 or email enquiries@firstmove.co.uk for help with your Direct Mail campaigns.

 

You might also be interested in the following articles:

Direct vs Email

Why use Direct Mail within your Marketing Mix?

10 tips to successful direct mail campaigns